The Top Trends According To London, Milan And Paris

May 5, 2017

With summer knocking on our door and peeking through our letter boxes, it is about time we knew exactly what the 2017s big fashion trends are going to be. They come and go, change and alter, so often that it can be hard to keep up. Thankfully, though, we’ve kept a close eye on London, Milan, and Paris to see exactly what the most important trends are at the moment, and what to dabble in on your next shopping trip.


Only A Stone’s Throw Away

It didn’t matter which show we watched, or in which city, there was one overarching trend to hit the catwalks this year and that was stone. Everyone seemed to be embracing beiges and whites and creams and, well, stone. This is fantastic news as far as we can tell because stone can be used everywhere. Suits can rock stone colors just as well as jeans can. But better than this, stone suits every skin tone out there. It just has the ability to warm, which will save you a fortune on tan-chasing.

Fashion Has A Conscience

It is what many are calling the Prius effect, and it is starting to finally creep into the fashion world. We’ve had it in the automotive industry and we’ve had fairtrade become important in the food industry, and now there is a movement in fashion. Luckily, it is also stunning. From accessories like mens wooden watches to artisan made clothing and Fair Trade certified collections that are made out of biodegradable materials and organic cotton, the fashion world is getting an eco-friendly makeover. It isn’t just the materials either because a lot of brands are going down the ethical production process, as well as adopting much more radical transparency with where their clothes are made.

Punk’d Without Ashton

It seemed that a lot of designers this year have been taking inspiration from the British punk style. It was everywhere. Zippered trousers, acid-splashed jeans, tee shirts with anarchy screaming from every design and sleeveless jumpers. So if you are feeling brave and rebellious and want to make a statement with fashion (as it should be) then this is the year to embrace your inner Johnny Rotten and go all punk rocker.

Purple Rain, Purple Rain

There is a myriad of reasons as to why purple may have been a huge color choice on the catwalks this year, from the Queen’s birthday to the celebration of Prince’s’ life. Whatever inspired the designers, though, it inspired them in a big way because purple was everywhere. It is a bold color, there is no denying that, and it takes a bold man to wear it. It all depends on what kind of man you want to be, we guess. But from what we could tell, most designers were pairing purple with other dark colors as a way to, sort of, keep it in check.

Throwback Thursday

At the beginning of the year, it was hard to tell which way the big fashion houses were going to go with their patterns, but it has now become clear that stripes are in. Not just any stripe either, because varying widths seemed to be all the rage. We heard one spectator call it the deckchair look, and while we are inclined to smile, it certainly looked great. Pastel colors lined with dark stripes, it is definitely one to look out for in the stores this summer.




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